Some of the prominent features of online shopping are free delivery, 15 to 30 days return policy, cash back, discounts, loyal bonus, you can buy gold jewellery designs that are famous or popular in other regions with just a click. When enquiring about the mindset of people who buy gold online, we came to an understanding that people again have this trust factor which is associated very strongly to the establishment which is proving gold online. The price of the jewel varies from 20k to 4L depending on the weight and design. Some of the things you must look before you buy are:
∙ The purity of the gold
∙ Check for the added wastage cost
∙ BIS and other hallmark certificates for the gold which confirms its quality
In addition to the above things, it is important to look out for the price. Comparing the price with other retailers is very important. Gold also attracts a 3% GST according to the new rule so keep that also in mind. The price of the jewel will be calculated by adding the cost of karat, making charges, waste, and GST. Here, making charges and waste will be reduced by the retailer to a considerable amount and the remaining will be charged at the end price along with GST. Whether you are buying gold from a physical retailer on an online shop it is very important to have a detailed conversation with the store personnel or the customer support in case of online. This will give you a good understanding of how the system works. In case there is a change of mind after the purchase, you should know how you can exchange the jewel. Few of the must carry things when you are exchanging are:
∙ The document of purchase or the bill
∙ Packaging or box (though this doesn’t verify your purchase, it is bringing in gratitude on giving back what you have got from them)
∙ The certificates which will be given in addition to proving the quality of the jewel.
Most of often people from small cities come to bigger cities to purchase gold. The reason is again an inherited perception that more purchases happen in bigger cities so there will be a lot of collections and designs and also the price point will be competitive and there is this another important factor as always, trust. It becomes extremely difficult for them to trust a local retailer because of the number of duplicate gold cases that have been registered in the country. Coming to a bigger city means you are more informed and the players are also established. So branding plays an important role here. If you look at the buying pattern of people from small cities they prefer gold over the diamond. The white jewel appeals only the affluent population or the city dwellers. If you ask me diamond earrings are sold only in select cities but gold is sold everywhere.