The Immense Benefits Of A Pilates Franchise

The franchising sector continues to prosper as more and more people look to realize their lifestyle, financial, and business dreams through franchising. If you try to start a fitness business on your own, there are many challenges that may crush your dreams of owning that business.  You can overcome all these challenges by considering a fitness franchise.  Read below on the benefits of a fitness franchise.

The brand power

As a fitness franchise, you will be part of a bigger network and you will benefit immensely from suppliers and noteworthy cost savings. For example, if you were to start your own fitness center, the cost of purchasing the equipment on your own will be significantly higher than if you were to start your fitness facility as part of a franchise. This is because of the relationship, terms, and the arrangement that the franchisor has established with suppliers and the large volume of equipment that they purchase through them.

Turn key operations

Successful business franchise models provide franchise owners with a turn key kind of operation. Most of the fitness franchises will offer the blueprint for success and will assist with the financing, equipment leasing, selection of the location, and even marketing the facility.  This means that when you open the doors of your facility, you will be ready to go.

No experience necessary

Franchise support can come in handy, especially if you are starting a business in an industry that you are not familiar with or have no prior experience in. Many people usually opt for franchising as a way of owning a business in a different industry or sector or changing their career. The support you get from The Best Pilates Franchise system will provide you with all the necessary industry-specific training that you require to operate your new business. When you are up and running, you will have support and advice from a team of experienced industry professionals whenever you need it.

Supplementary sources of income

The fitness world is full of opportunities for additional revenue. When you own a fitness facility, you will generate most of your income from the membership fees. However, instead of just offering Pilates, there are many ways that you can boost your revenue. For example, you can introduce personal training, weight loss and health products, brand name apparels, saunas, tanning, and many more.

No cutting corners

Franchisors usually take their brand extremely seriously. They have invested a lot of money and time to establish the brand and will be highly protective of it. Therefore, you can never cut corners on any aspect of service delivery, marketing, or operations. This involves even the minor things such as using the right branded template for displaying a notice in the business.  Good fitness franchisors will also audit their franchisees regularly and this ensures that quality standards are being met continually.

When you invest in a fitness franchise, you will be investing in an already proven business model. There are lots of benefits in operating a tested and well-established business model that has survived the test of time. Furthermore, you will benefit from the wider network of franchises most of whom are more established and will provide advice to the new franchisees. Furthermore, there are regular franchise networking events that offer opportunities for interacting with other franchises and even sharing best practices and principles.

5 Ways to Offer Fitness Promo Codes for Personal Training Business

Promo codes are great marketing tools that you can employ in your personal training business to encourage more registrations. Today, virtually all fitness centers offer coupons, at least once in a while.

But one thing should be clear: you should target to offer coupons and not discounts. But why not the latter? To begin with, discounts mostly paint an image of a low-value service. Most clients will question the price if it’s lower than usual, more so when it touches their health and wellbeing. Secondly, when customers become used to discounts, it may be difficult to ask them to pay more at a later date. And if you decide to continue offering the discount, they may affect your profits considerably.

On the contrary, Coupons are client-specific and seasonal. So, you can always determine when to offer them. Here are five creative ways to offer promo codes for your personal training business:

  • As Introductory Workout Offers

Customers always like to try something new before they can spend money on it. This also applies to personal training businesses. To encourage new clients to enroll, you can offer them introductory promo codes for the services that you offer. Whether it’s a new routine or a program for special needs clients, a coupon code can encourage them to consider registering. If the service is great and the clients see value in it, they’ll sign up.

  • As a Special Package Deal

If you are offering a range of services such as bootcamps, nutrition programs, and childcare in addition to the training, you can promote them in packages. For example, you can combine the training with the nutrition program or the training with the childcare. You can show the clients how much they are saving when they consider the packages. If the deal saves them a considerable amount of money, the clients will consider it.

  • Through Social Media

There are so many potential clients who are following your personal training business but would like to join your facility. However, because of the price or perhaps not being familiar with your packages, they are a little hesitant. If you send them personalized coupons, you can be able to change their minds and encourage them to register. If the offers are attractive enough, the clients will share them with their friends on Facebook, Instagram, and Twitter.

  • As Referral Offers

Most clients prefer to train with their friends instead of doing it alone. You can encourage them to bring their friends along if you offer them special coupons. Referral coupons are great at generating new leads. You can start with a free session for every new client that is referred. The referred clients are likely to refer others if they come to know of the offers. In the end, you’ll be having more registrations that you anticipate. This will boost your revenue significantly.

  • As BOGO (Buy-One-Get-One) Deals

There is no better way to sell a product or service than to offer one for free. This encourages the customers to buy in bulk. You can bring this tactic to your personal training business. For products, you can offer promo codes for the energy boosters or training tools that you are selling. As for the services, you can encourage the customer to do more hours. For example, you can offer an extra training hour for every hour that the customer pays for. You just need to ensure that the offers are seasonal so that they don’t lose their value.

Bottom-line

Promo codes are powerful at marketing your personal training business, but you have to use them strategically and wisely. The above strategies are practical and may be what you need to make your fitness business a household name. They’ll help you enjoy a massive client base.