Promo codes are great marketing tools that you can employ in your personal training business to encourage more registrations. Today, virtually all fitness centers offer coupons, at least once in a while.
But one thing should be clear: you should target to offer coupons and not discounts. But why not the latter? To begin with, discounts mostly paint an image of a low-value service. Most clients will question the price if it’s lower than usual, more so when it touches their health and wellbeing. Secondly, when customers become used to discounts, it may be difficult to ask them to pay more at a later date. And if you decide to continue offering the discount, they may affect your profits considerably.
On the contrary, Coupons are client-specific and seasonal. So, you can always determine when to offer them. Here are five creative ways to offer promo codes for your personal training business:
- As Introductory Workout Offers
Customers always like to try something new before they can spend money on it. This also applies to personal training businesses. To encourage new clients to enroll, you can offer them introductory promo codes for the services that you offer. Whether it’s a new routine or a program for special needs clients, a coupon code can encourage them to consider registering. If the service is great and the clients see value in it, they’ll sign up.
- As a Special Package Deal
If you are offering a range of services such as bootcamps, nutrition programs, and childcare in addition to the training, you can promote them in packages. For example, you can combine the training with the nutrition program or the training with the childcare. You can show the clients how much they are saving when they consider the packages. If the deal saves them a considerable amount of money, the clients will consider it.
- Through Social Media
There are so many potential clients who are following your personal training business but would like to join your facility. However, because of the price or perhaps not being familiar with your packages, they are a little hesitant. If you send them personalized coupons, you can be able to change their minds and encourage them to register. If the offers are attractive enough, the clients will share them with their friends on Facebook, Instagram, and Twitter.
- As Referral Offers
Most clients prefer to train with their friends instead of doing it alone. You can encourage them to bring their friends along if you offer them special coupons. Referral coupons are great at generating new leads. You can start with a free session for every new client that is referred. The referred clients are likely to refer others if they come to know of the offers. In the end, you’ll be having more registrations that you anticipate. This will boost your revenue significantly.
- As BOGO (Buy-One-Get-One) Deals
There is no better way to sell a product or service than to offer one for free. This encourages the customers to buy in bulk. You can bring this tactic to your personal training business. For products, you can offer promo codes for the energy boosters or training tools that you are selling. As for the services, you can encourage the customer to do more hours. For example, you can offer an extra training hour for every hour that the customer pays for. You just need to ensure that the offers are seasonal so that they don’t lose their value.
Promo codes are powerful at marketing your personal training business, but you have to use them strategically and wisely. The above strategies are practical and may be what you need to make your fitness business a household name. They’ll help you enjoy a massive client base.