Golf tournaments offer organizations the opportunity to raise money and market their businesses. However, to encourage participation, these tournaments should offer unique competitions and prizes, such as golf tournament raffle prizes. Choosing the right items for the event will determine its success.
This is a golf tournament, so you can assume that the participants enjoy playing golf. Therefore, golf-related products, such as Titelist golf balls, clothing, clubs or other accessories. You may also include free rounds of golf or golf lessons.
Of course, every good tournament has a unique winning trophy. These can range from traditional trophies with golfers on top to glass or metal cups or bowls. The trophy should be unique to the tournament and something the participants would value, but it should not be the only prize given away.
You may also want to consider providing the participants with gift bags, especially if they paid to participate. Your gift bags may include customized golf towels, tees, bags or totes, umbrellas, ball markers, t-shirts and bottled water. You can customize these items with your company logo or the event date and title. Consider offering unique items, such as divot repair and first aid kits. However, the quality of the prizes in the gift bags should reflect the cost of participation in the tournament. For example, tournaments with high entry fees should provide higher priced or name brand gifts.
Raffles and Auctions
Raffles and auctions are great ways to make extra money during tournaments. You can include anything from local products and services to golf vacations, but be aware of your audience. A local charity golf tournament with a low entry fee should not offer auction items that will cost tens of thousands of dollars.
Seeking sponsorships or products and services from local businesses is a great way to produce good will in the community. Local businesses receive advertising and the participants are able to try their products and services while supporting a good cause.
Many golf tournaments offer at-hole competitions, such as hole-in-one or longest-drive competitions. Each competition should have a different item. Cash or gift card prizes are great, but the winners should leave feeling like they won something of value. Therefore, high-priced competitions shouldn’t offer low quality or inexpensive items, such as low- or mid-range clubs or low-value gift cards.
One of the most challenging steps in creating a successful golf tournament is securing appropriate prizes and awards. However, local businesses and club or course employees are valuable resources.