About The Gifting Industry

Gifting has become such a huge opportunity for retailers, as it expands shopping for others from the Black Friday to Boxing Day timeline to a year-round event. We are always finding reasons to shop for one another. We have the regular gift holidays including Valentine’s Day, Easter, Christmas, Hanukkah, Kwanzaa, Diwali, Mother’s Day, Father’s Day and obviously birthdays. Aside from those, we give gifts on all those different special occasions in someone’s life: new babies, new jobs, new apartments, engagements, wedding gifts and the list goes on and on. Let’s not forget corporate gifting, where companies give clients, employees, and potential clients all kinds of presents to help maintain professional relationships. It seems that we and/or our personal assistants are constantly shopping for others.

Spending on Gifting

As the gifter, there are two ways to look at all this shopping. It’s either a great way to express how much you value someone or as a social obligation that you may or may not be on board with. But what if we take the social component out of the equation, and look solely at the money? How has the gifting industry actually changed over the years due to the increasing spending habits of the general population? Forbes has found that since 1992, the fourth quarter in the fiscal year has become less and less significant for retailers. This used to be the quarter where a retailer wasn’t doing great and was in the “red,” they would really have the chance to pull themselves into the “black.” Which is apparently where the term “Black Friday” comes from. As the years have gone by, there still is an increase in sales during this fourth quarter, but it is no longer the make-or-break time for retailers. Research done by Unity Marketing has actually shown that people tend to spend less than half of their gifting budget between Black Friday and Christmas, meaning that the majority of their money is actually being spent on all the other types of presents year-round.

Marketing and Gifting

What makes the gifting industry so unique is how their marketing has to be done. Your target audience is not just one type of customer, it’s actually two. For instance, if a sister is shopping a gift for brother the product has to be marketed both to her and to the brother. She has to be convinced enough to purchase the gift, and he has to react positively to the item that he builds loyalty to the retailer and perhaps buys something from them too. There are also additional services that retailers can offer because of the prevalence of gifting, such as gift-wrapping or customization, which includes monogramming or creating custom patterns. Even the most generic items, with the recipient’s initials embossed into the side of the item makes it seem like more thought actually went into the gift. These little touches, although cost extra improves the presentation and can make gifts seem more valuable.

The presentation also becomes a huge part of the industry for retailers, because of the role social media plays in our lives. One cute present in a beautiful package makes for one Instagram post or story captioned with a thank you, and a little shout-out to both the gift giver and the retailer. The packaging and wrapping basically lead to relatively low-cost or even free marketing for a retailer, because the person is posting of their own volition and for no compensation. The gifting industry is one that is ever-changing and is shaped by calendars, technology, and our social responsibility towards one another. As those continue to change, we will watch as the gifting industry shifts too.



Best Gifts for New Parents

We can select gifts for anyone but for newborn babies? Well, that is a tough job. Clothes and other things are pretty simple and if you wish to gift something interesting then you need to go through this article. Here we have listed some options for you which will help you choose the appropriate gift for the newborn baby. When you are going to visit a friend or any relative of yours who is blessed with a baby recently, you need to carry some gifts. If you are worried about hat to gift then read the whole article and you will have a lot of options open.

New parents often fail to buy all the necessary items for the baby. This is when you can help them by gifting some amazing necessary items. All the items listed below come handy for the new parents and you can buy them easily from the nearest baby store or at any online shopping website.

  1. Baby Shusher

This is one of the best things you can gift to the new parents. They will love to have it as baby shushers help a lot in putting the baby to sleep. It is a sleep miracle for babies which are very much soothing for the babies. Most of the new parents go through a lot of struggle in putting the baby to sleep. There are a lot of examples where parents don’t understand what they can do so the baby goes off to sleep peacefully. Well, this is the solution to their problem and you can help them by gifting it.

The baby shusher is a device which works for a particular time. For example, you set a timer of 15 minutes or 30 minutes and place it beside the baby. The rhythmic sound and the melody will let the baby fall asleep peacefully and the parents can also take some rest. It is a portable device and operates on battery which makes it easy to carry and no need to connect to a charge.

  1. Photo Ops

Almost all new parents love to click pictures of the newborn baby. They wish to capture every first moment of the baby that can be the first cry, first smile, first crawl, etc. These pictures are not meant to be just captured but also showcased. The photo block grid is one such thing which can help the parents to showcase these pictures. This thing can be used for years as it will record the growth of the child in terms of days, weeks, months and years. The photo ops are available in a wooden structure, it has two square blocks and a rectangular block. The rectangular block shows the day or weeks, month and years.

  1. Bandana Bibs

This is a very important thing and all new parents need it badly. The baby bibs always needed whenever feeding the baby. As the baby can wet cloth while eating or drinking milk, it can lead to rashes which are not good. Bibs help a lot during these situations. The bandana bibs are not only helpful but they also look pretty good on the baby. These bibs are made of organic cotton and have a unisex pattern drawn on them. They also have a variety of colors and come in a pack of ten bibs.

  1. Baby Teether

Teether is a great thing as it helps in strengthening the gums of the baby. Moreover, these are not at all expensive and come in different shapes and sizes. The teether is made up of silicone, it is completely hygienic and soft. The baby can easily grip it and bite the way they want to. The size varies and you can buy any size as it won’t gag the baby as well as the baby can’t swallow it too. The teether is Phthalate-free, BPA and PVC free as well. It keeps the baby involved and entertained at the same time.

  1. Baby Care Products

Baby skin is more sensitive than anything and this is why baby skincare products are a great choice for you. It is possible that the parents have bought some baby care product but they will need more so you can gift it. You just need to check whether the product you are buying is completely safe for the baby skin or not.

  1. Baby Bather

Bathing a newborn baby is a matter of concern and new parents are scared of it. This is why you can help them by gifting this amazing baby bather. It is a helpful add-on for the moms and they can bathe the baby without worrying about anything.

  1. Play Gym

Almost every new parent is worried about how to keep their newborn baby entertained and this is how they can. They play gym is a great thing for newborn babies as it keeps the baby engaged in playing with a variety of things. It will be an appreciable gift for the parents if you gift them this for the baby. The baby can play with it the way he or she wants. Meanwhile, the mom can carry out her daily chores without worrying much about the baby.

  1. Baby Proofing Kit

This is what every parent need and a lot of them have no idea about it. The baby proofing kit is a boon for all the new moms. From the time the baby starts crawling, the baby proofing kit comes into action. It is a great thing to keep the baby safe at home.

  1. Baby Carrier Sling

Whenever the parents are planning to take the baby out or go for a vacation or a weekend trip, this is what they need. The baby carrier sling is a bag-like thing which helps the parents to carry the baby anywhere. Often parents feel like their hands are aching whenever they take the baby out. The baby carrier sling is the solution to this problem. You just need to select the accurate size depending on the age of the newborn baby and gift it to the new parents.

  • 3D Impression Kit

Parents love to keep some memories alive for the rest of their lives and the 3D hand and foot impression kit is just appropriate for it. It helps the parents preserve the baby feet and hand structure cast into a showpiece.

Top 5 Best Gift Ideas for Someone Who Has Everything

Do you have a friend or a relative who is so rich they seem to have everything? If yes, then you may feel like gifting them is such a challenge. This pushes you to put your best foot forward and come up with the best gift ideas.

It’s challenging but exciting. There are actual gifts you can get someone that has everything.

Keep reading for the top 5 best gift ideas for someone who has everything.

1. Get Them a Gift Card or Certificates

Gift cards are the easiest gifts to give someone who has everything. Yes, they are simple, but they have a personalized touch.

Gift cards are most suited for that person who has everything and doesn’t enjoy vigorous outdoor activity.

For instance, you can get a blank gift certificate from their favorite store and have them decide what they want to get.

2. How About Something Personalized?

When a friend or relative has everything, a personalized gift makes a difference to them. You can get something as simple as a mug and have it engraved with their names or their picture.

You can even have a unique piece of jewelry designed specifically for them.

3. Give Them an Experience

Experiences make the best memories. If someone has everything you can think of, give them an experience of a lifetime.

It can be as wild as skydiving or a calm experience such as a relaxing day at the spa.

You can enroll in a cooking class with them for maybe a week or a month.
Preferably you can go for one-day events such as wine tasting, buy them tickets to the theatre or the museum to avoid interfering with their schedule.

4. Gift Them a Unique Technological Device

Thanks to technological advancement, we can get our loved ones unique devices.

For instance, if your boyfriend is a tech guru, how about you get him wireless floating Bluetooth speaker for his birthday? That’s a gift he can truly appreciate. Alternatively, you can buy him a unique laptop with his name on the cover.

5. A Subscription Service

A subscription service is a perfect gift you can gift a person who has everything. It can range from their favorite magazine to fitness classes or beauty services.

It can even be a subscription for their pets. Gifting your friend a subscription service shows that you pay attention to small details in their lives.

If you settle for subscription service as a gift, choose one that’s within their area of interest.

How Do You Come Up With the Best Gift Ideas?

The best way to come up with the best gift ideas for that person who has everything is to pay attention to small details in their lives. If they have an upcoming birthday, listen to what they most complain about.

It might be a faulty coffee making machine or a disorganized closet. They might even complain of fatigue because they are overwhelmed at work. Work with that and get them what they most desire.

Having trouble deciding what to gift your friends and family? Keep reading our blog for more ideas.

Catch The Eyes: Top 10 Corporate Gift Ideas in Singapore

Let bygones be the bygones, and now it’s the right time to utilize every important event of your corporate organization and gift relevant items. Take out time from your hectic business schedule and participate in the inevitable craziness to find out the perfect gift for the corporate event. 

Remember, gifts are the reflection of your company. Searching a perfect gift that touches the heart of your client/employee is indeed one of the responsibilities for growing strong. Many businesses would have failed to create “that First impression” amongst employees, but this one is the second chance to impress them and make the “first impression” again. 

JoSa imaging has compiled a list of some winning gift ideas for corporates and share the right emotions with the employees. Always remember the guiding principle, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Keep reading further to explore the gifting ideas and options to nourish the relationship with your employees. So let’s start our journey on creating an “aww” feeling and spreading love.

Marble Travel organizers and Flasks:

After gaining all name and fame in the phone case designs, laptop skins, Instagram photo stories, and more, the marble design has been extended to the drinking flasks and travel organizers. The design will look all chic on both the organizer and the bottle. It would create an outstanding impression of yours while you are holding this thin flask or the organizer in hand while attending the customer. So imagine how your employees will feel when they receive such a posh gift. They would simply love it.

Catchy and dreamy calenders:

This is one of the scintillating gift options for corporate gift Singapore. You can customize it further by contacting any printing company and make your employees feel special. This personalization will boost different energy in them and encourage them to work harder.

These hand-picked gifts are available at many online stores. Your employees/clients will be delighted to another level and would not be tired to appreciate your efforts. 

You can also try putting in your company’s logo at the corner. Why at the corner? Because these gifts are not your promotional products, you should not advertise your business. The client/employee or whosoever is receiving the gift should feel free to keep them in their main room.

Shake hands with customized stationaries:

We all love to see a customized pen and diary on the desk in popular movies and series. Imagine your guest receiving the same in real? They would be more than happy to receive them. You will find many online retailers selling customized stationaries, contact them, take their suggestions, and get going. 

If you are giving away greetings to them, you can customize it too. We are sure they will keep them as a memory for a lifetime. If you are a designing expert yourself, you can try your hands and create a sample piece for card gifting.

Seize the company’s value in a crystal globe:

Crystal globe is an exclusive and priceless gift which you can give to anyone. You can create a dream work inside, add your values and freeze it. Every time your guest sees the gift is reminded of the company and the relationship they share. This one is a perfect customized gift option for corporate gifting. The exquisite design inside the ball will create an ever-lasting memory.

Go high-tech, gift a Bluetooth tracker:

This gift will mitigate the annoyance of any person in just a snap of a finger. We all fret on not finding our car keys and bags. For this forgetful situation, a Bluetooth tracker is at the rescue. For getting it started, you just have to link the tracker to your phone using tracker, connect your items. 

Now, when you are unable to locate your valuable items, just call the command on your phone and there you go.. Hearing a ring as loud as it can. So let us start this search game and make life hassle-free.

All in one, a versatile gift:

We all have been there in a situation where we desperately want a bottle opener or a ruler, but would not be able to find it at the exact time. So, how about getting your guests this versatile gift which can be a box opener, screwdriver, car opener, cellphone stand, a ruler, a puller and more. 

We are sure this gift would be much appreciated and may receive some funny feedbacks too. So let’s try our hands on this new tool.

A creative yet unusual gift bag:

You will find many online stores providing this gift, but make sure you go for customization rather than bulk purchase. These bags re the perfect containers for goodies, bottles, and some snacks.

You can try having a jute bag, and your guest will go “woohoo” on receiving them. So start enticing your customers by giving them this wonderful gift. Also, jute bags keep the space an insulated one which can thus maintain a perfect temperature for storing food.

Creative fun with Umbrella:

We all have seen an umbrella with interior facing, but how about gifting one with exterior facing? This amazing Umbrella solves the problem of saving the person from the rainwater and also holds up the rainwater from falling down on the ground. This is a new innovative umbrella that has gone very popular in Singapore and is preventing people from draining and wetting floors everywhere and anywhere.

Gift a sweet tooth: Customized chocolate:

You can let your imaginations go wild giving out chocolates as an exclusive corporate gift. New year, Christmas, Valentine’s day… whatever it is,  custom-made chocolates will never go out of trend. They are an ideal gift for any occasion. So, how about the idea of sharing love and sweetness of life with customized chocolate?

Give a traditional outfit:

Who said clothing can not be a part of a corporate gift? If done the right way, you can reach out to potential clients and make them feel special. But yes, you need to follow strict etiquettes when it comes to gifting traditional outfits. You can also seal some broken cracks with your guests by respecting them with a cultural outfit.

Whether it is out of honor or as a share of happiness, you should always stand out while picking up the right gift for your guests. Above mentioned are some of the best ways to win your employees hear using corporate gifts Singapore. Let your business grab the attention of your guests and help you in establishing a long-term relationship with them.

Employee Appreciation: The Top 11 Personalized Gift Ideas for Office Staff

75% of employees voluntarily leaving their jobs are leaving their bosses. Sure, leaving for better pay is another reason, but it’s not the biggest. What good is another few bucks an hour if the boss sucks?

Employees want a boss who cares about their success and failures. They don’t want a robot that only looks at numbers and quotas. The performance takes a hit when the job doesn’t feel rewarding.

So, reward your employees with some employee appreciation gifts. Stationary and office swag is cool, but if you need some ideas, you’re in the right place. We have some gift ideas for office staff and managers, too.

These are the 11 best personalized and unique gifts for employees who deserve recognition.

1. Custom Swag Bags

Bagmasters is a good example of an easy, effective, and unique company gift bags. Tote bags are a godsend for grocery shopping. Pair a set of sturdy bags with the multi-bag handles and you have yourself a one-tripper.

Employees will appreciate a practical gift that keeps on giving.

2. Chocolates

We’re not talking about a cheap Hershey’s candy bar or a generic variety bag. Get your top performers some artisan chocolate. You haven’t lived until you’ve had authentic chocolate from a chocolatier.

We recommend Belgium, Sweden, and Italy, for starters.

3. Desk Plants

Office spaces get stale and boring without some greenery. Even employees that protest taking care of a plant will appreciate this gift idea. Go to Home Depot or Walmart and pick up some cheap succulents.

These hearty indoor plants look awesome and don’t require much care. A little water every few weeks and they’ll brighten your day.

4. Tasting Tours

Think outside the standard gift boxes and gift cards. Take your start performers out on a visual and taste-testing tour. If you make it a group outing, you can further strengthen team bonds.

Wine and beer taste tours are better than just buying them a glass. They get to discover new flavors and have their fill for the day. Be their Willy Wonka for the day.

5. Organizing Gifts

These gift ideas for office staff work best for your overachievers. Gifting journals, desk bins, sticky notes, calendars, and etc., is great. Try to make these either into gift baskets or a combination set.

Again, not everyone is going to feel the same way about receiving a pack of notecards. Gather intel before sending out these gifts.

6. Food Baskets

While this may not seem like the most original gift, food baskets are very personable. A basket full of random cheeses isn’t the most thoughtful idea. A basket with an employee’s favorite foods can be.

Try something outside cheeses and non-perishables. Go for some boxes of steaks and artisan cheeses. Look for premium meal delivery services if you want to gift foods.

7. Scented Gifts

Candles, cologne, and incense are underrated appreciation gifts. A quality candle can transform a room’s entire mood. A nice bottle of cologne can do the same for the person and others nearby.

These types of gifts are a bit unorthodox for employees to receive. The unexpected nature adds to their charm and makes employees feel special. Because scents are so personal, try to research what they like before giving.

If they are sensitive to strong perfumes, try essential oils as gifts instead.

8. Ties, Socks, Bows

Small accessories that can be incorporated into the dress code are ideal gifts. You can gift branded apparel, but they have to be hard-to-get. Don’t gift stuff that can be bought on the company store.

If you do pull something from the store, make sure it’s worth more than $20-30. Get some custom artwork done to personalize company-branded clothing.

9. Tumblers and Coffee Cups

A cup of Joe isn’t just any normal drink. This magical serum is responsible for some of the happiest and brightest workers. In fact, many have found coffee to be the best benefit later in the day.

The problem is that your morning Joe gets cold and reheating it ruins the flavor. Gift your employees with some insulated tumblers that can stay hot. This should also reduce the number of coffee spills in the office, too.

10. A Yoga Mat

This might sound like a funny gift, but it’s great for everyone. Yoga is no longer a niche workout for suburban moms. Athletes and gym rats swear by yoga as a key exercise.

If your office space allows for it, suggest employees use their yoga mats outside their desk.

11. Immune-Boosters & Sanitizers

Staying germ-free is critical for a healthy workplace. Liberal use of hand sanitizers often leads to another hidden cost for employees. Gift them a set of sanitizers for travel and their desk.

Combine this with some immune-boosting supplements. This can be Vitamin C tabs, zinc pills, or natural cooking ingredients. Turmeric, ginger, and garlic are a few favorites for some natural panacea.

Selecting Gift Ideas for Office Staff

Remember to hand out these gifts in a fair and meaningful way. You can tell everyone how gifts will be rewarded or do it behind the scenes. If you hand out gifts based on performance, make sure they understand why.

Employees can often feel suspicious about favoritism, so we recommend more transparency. Gag gifts and things gifted outside of performance should be done off the clock. You should also try to work your way around to everyone for those types of gifts.

Consistent Rewards

The last thing you want to do is fall short on your gifts for office staff. Make sure you buy plenty to cover months at a time. Try to make the estimated value of each gift the same, too.

No, sanitation packs aren’t going to cost the same as a wine tasting tour. The gift needs to match the effort or the employee is going to feel undervalued. Have your accounting department crunch some numbers before gifting.

With retention becoming so vital in today’s economy, you have to put more thought into this. A personalized gift is very powerful. Employees who are stressed out need vacations and a boss who cares.

For more information about how stress and anxiety affect the workplace, click here. The Smart Health Shop has tons of great resources for you and your employees.